Ingredients: Wheat bran.

Product Information: Wheat bran is extremely high in fiber (40% fiber, to be exact) which can make it harder to eat on its own. As a result of its ultra-high fiber content, wheat bran is much drier and granular in taste than oat bran. Wheat bran adds texture, nutrition and a full-bodied taste to bread, muffins, hot cereals and other baked goods.